Next projectManaferraA brand built for the moment before choice, from one square to a whole system

Manaferra

A brand built for the moment before choice, from one square to a whole system

What we made

01Brand identity
02Colour and type
033D elements
04Website
05Research reports
06Social media
07Print and merchandise
08Out in the world
09Presentation system

Project

FieldDiscovery for higher education
OfficesBrooklyn · Prishtina
Our partLogo retouch, identity and the whole system

ManaferraHigher educationBrand3DWebsite

Context

Manaferra is an information discovery agency for higher education, with offices in Brooklyn and Prishtina.

Our role

The logo retouched, and everything built around it: the identity, 3D elements, the fourteen-page website, reports, social media, print and presentations.

Brand identity01Logo retouchSymbol

The logo, retouched: its square is the moment the signals become clear.

WordmarkClean Mint on Dark Mint

SymbolThe square

Colour and type02ColourTypePatterns

Two mints, a cream, an acid green and a scale of nine between them.

Clean Mint#40B5A9

Dark Mint#041F1D

Calm Cream#FFFAF6

Acid Green#E8E680

#ECF8F7#C1E8E5#96D7D1#6BC6BD#40B5A9#318E84#23655E#153C38#041F1D

Season Mix, the serif for headings and titles — Season Mix for the headlines: the moment complexity becomes one clear statement.

Basier Square, the body font — Basier Square for the body, the data and the small print.

Six dot patterns: Clarity Controlled, Signal Flow, Signal Fade, Signal Pulse, Discovery Depth, Signal Density — Six dot patterns, from Clarity Controlled to Signal Density.

The patterns applied: 57%, a question with 73%, and a banner, How SEO Drives Enrollment in Higher Ed — The patterns at work on a page.

The layouts applied: four report pages — Layouts built on the square.

The icon set, from the open-source Streamline library — One icon family, drawn in one line.

Graphs: a ring, a bar chart, in the mint scale — Graphs in the mint scale.

Photography: natural light, subjects off-centre — Photography: natural light, people off-centre, room for the words.

3D elements033DRenders

A world of green metal squares, modelled in 3D for the brand.

Green metal fins in a spiral: Get Found. Get Trusted. Get Chosen.

A stack of green squares: Before they choose.

A ring of fins: Shaped for impact

Stairs of green slabs: Move with purpose.

Floating green tiles: The Pattern of Discovery

A pyramid of green squares with one lit square on top: Clarity matters.

Outlined squares turning: Clarity from complexity

A fan of green squares: From discovery to clarity.

01 / 09

Website04Website14 pages

Fourteen pages, from the problem to the promise.

The Manaferra home page, top to bottom

The services page, top to bottom

The AI Visibility Index page, top to bottom

A case study, top to bottom

The About page, top to bottom

The IDO framework page, top to bottom

Research reports05ReportsData

Reports, an index and a checklist: Manaferra publishes what it learns.

State of College Search 2026: The Undergraduate Report — State of College Search 2026.

Key findings: 9 in 10, 97%, nearly 2x — The key findings.

Discovery: a chapter page — Discovery, a chapter page.

The Moment Before Choice, with a photograph — The Moment Before Choice.

Statistics to share: a slide on dark mint — Statistics to share.

The Moment Before Choice, with the shapes — The same report, with the shapes.

How to Get ChatGPT to Recommend Your School — The checklist.

The one-pager, front — The one-pager.

AI Index: Is AI recommending your school? — The AI Index flyer.

Statistics to share: bar charts — Bar charts in the scale.

Social media06LinkedIn

On LinkedIn, where higher education marketing lives.

Manaferra
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The Manaferra LinkedIn page: the symbol, the cover with the shapes, Get Chosen — The page on LinkedIn.

Print and merchandise07PrintMerchandise

Dark mint for everything that is held, cream for everything that is written on.

The business cards, front and back, on dark mint — The cards.

The notebook: Get Chosen — The notebook.

The letterhead — The letterhead.

A phone with the flower, a mug and a sheet of stickers — The phone, the mug, the stickers.

The tees, hung and folded — The tees.

The AI Visibility Index brochure, open and closed — The brochure.

The tote on a chair: Manaferra, the dot pattern, Get Found. Trusted. Chosen. — The tote.

An enamel magnet: Orlando, Florida, the outline of the state, two palm trees and clouds over the sea, Manaferra on a yellow tag — A magnet for Orlando.

Out in the world08OutdoorEvents

Three posters for The Moment Before Choice on a street — The posters.

The podcast on a billboard — The billboard.

The webinar on a stage screen — The stage.

Get Found. Get Trusted. Get Chosen. on the meeting-room glass — The meeting room.

The booth lightbox: Get Found, Trusted, and Chosen Wherever Students Discover College — The booth.

The banner beside it: Is AI Recommending Your School? with a code to scan — Its banner.

The AI Monster pin on a black tee — The pins: AI Monster.

The building.

Presentation system09Presentations

A presentation system rather than one deck.

01 / 16The title

Slide 1 of the Manaferra presentation system

Slide 2 of the Manaferra presentation system

Slide 3 of the Manaferra presentation system

Slide 4 of the Manaferra presentation system

Slide 5 of the Manaferra presentation system

Slide 6 of the Manaferra presentation system

Slide 7 of the Manaferra presentation system

Slide 8 of the Manaferra presentation system

Slide 9 of the Manaferra presentation system

Slide 10 of the Manaferra presentation system

Slide 11 of the Manaferra presentation system

Slide 12 of the Manaferra presentation system

Slide 13 of the Manaferra presentation system

Slide 14 of the Manaferra presentation system

Slide 15 of the Manaferra presentation system

Slide 16 of the Manaferra presentation system

The result: one square, carried from a business card to a billboard, a website and three reports, so that wherever a student looks, Manaferra looks the same.

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