Context
Dhurata came to us with two formulas and one belief: hair care can be exact without being cold.
Our role
We built the brand from the strand up: the symbol, the colours and the type, the packaging, the campaign, the film and the store.
A brand that holds together from the shelf to the screen.
Two strands coming into line: the promise of the product in one mark.
Both pieces were modelled in 3D before anything was made.
Three pages of the store, in the same green and the same quiet serif.
The result: one brand from strand to store. A symbol, two products, a box, a campaign, a film and a store that all speak in the same quiet voice.